The legalization of cannabis for recreational use in California has lured tons of investor money into the so-called green rush.

That has been evident on the North Coast as some big enterprises have been on the receiving end of an influx of private equity and venture capital investments.

So how can a little guy survive and even thrive in this market?

For one Santa Rosa company, it meant relying on a strong history as an innovator of plant-based hair and skin products for 50 years. ShiKai Products used that knowledge and expertise to secure a niche in the cannabis marketplace.

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